Top Trends In Commercial Video Production In 2023

As video production continues to evolve and expand, keeping up with the latest trends is essential to staying ahead of the competition. At Source TEN, we pride ourselves on being at the forefront of commercial Video Production in Illinois, always seeking out new and innovative ways to create exceptional videos for our clients.

In 2023, we expect to see a continued emphasis on authenticity, and increased use of interactive videos, creative animation, drones, live streaming, short-form videos, and personalized videos. These trends are all aimed at creating deeper connections with audiences and delivering engaging content that resonates with viewers on a personal level.

• Authenticity Is Key

In today's digital age, consumers are looking for authenticity in everything they see and do. This trend has already been growing for a while now, and we expect it to continue to dominate the industry. Brands that can show their authentic selves and connect with their audiences on a personal level will stand out in a sea of competition.

• Interactive Videos

Interactive videos have been a staple in video production for some time, and this trend will continue to grow in popularity. Interactive videos allow viewers to actively participate in the storytelling process, creating a more immersive and engaging experience. Brands that take advantage of this trend will be able to create a stronger connection with their audience by giving them a chance to be a part of the story. Whether it's through quizzes, polls, or other interactive elements, these videos provide an opportunity for brands to create a more personalized and memorable experience for their viewers.

• Creative Use Of Animation

Animation has always been a popular tool for video production. Brands can use animation to tell their stories in a fun and engaging way that is sure to capture their audience's attention. We have already seen some fantastic examples of this trend in our work, and we can't wait to see more.

• Use Of Drones

Drones have been increasingly popular in video production in recent years. With the ability to capture stunning aerial shots, drones are an excellent tool for creating visually stunning videos that are sure to captivate audiences. A company that specialized in the use of drones for aerial videography is in high demand nowadays and this is often the skill that separates the best from the rest.

• Livestreaming

Livestreaming has been a growing trend in the industry for a while now and has been steadily gaining popularity in recent years. With this trend, brands can connect with their audiences in real time and create a sense of community around their brand. Live streaming is an excellent tool for events, product launches, and other types of brand engagement, as they can engage with their community on a one-on-one basis, which helps build better brand-customer relationships.

• Short-Form Videos

As the digital landscape becomes more cluttered, and the number of devices and platforms available to consumers continues to grow, brands will need to find new ways to stand. One way they can do this is by using short-form videos. By focusing on the essential elements of their message and delivering it in a concise and engaging format, brands can capture the attention of their target audience and leave a lasting impression. With the popularity of short-form videos on social media platforms like TikTok and Instagram Reels, this trend is set to become even more critical for brands looking to make an impact.

• Personalized Videos

Personalization is expected to play an even more significant role in commercial video production. By utilizing personalized videos, brands can establish a more tailored and engaging experience for their audience, fostering deeper connections and enhancing brand loyalty. This trend not only provides an opportunity to create a sense of community around the brand but also offers a unique platform for reaching target audiences on a more individual level.

At Source TEN, we incorporate all these trends into our work, which is what makes us the go-to choice for Commercial Video Production In Illinois. We are always striving to stay ahead of the curve and deliver the best possible results for our clients. Whether you are looking to create a brand video, a product demo, or anything in between, we have the skills and expertise to make it happen.

Summary:

The top trends in commercial video production in 2023 are authenticity, interactive videos, creative use of animation, drones, live streaming, short-form videos, and personalized videos. As a leading video production company, we are dedicated to staying ahead of the curve and integrating these trends into our work to provide our clients with excellent results. If you're interested in our services or want to learn more, don't hesitate to contact us today. Our team of experts is always ready to help you achieve your goals through the power of videos.